A major retrospective exhibition of Lance Wyman's Design for the 1968 Olympic games in Mexico City.
“I was aware of the color coming out of the psychedelic revolution, and it didn’t take long to fall in love with indigenous Mexican color… In many ways color and Mexico are synonymous.” - Lance Wyman
Objective:
Create a pitch book for a museum exhibition about the work of Lance Wyman and the creation of the visual elements of the exhibition branding.
Client:
School assignment for George Brown College, Toronto, ON, Canada.
Solution:
The exhibition is named “The Aztec Olympian” because Lance Wyman had a huge influence in the transition in the modernity of Mexico City, The design of the Olympic games in 1968, is considered the point of change where the Olympics started to be considered modern. Using this elements I created the name style and the branding for the exhibition to simulate the style of Lance Wyman and the Mexican culture.
Name style exploration
Final Logo
The style is based on the typeface (Mexico68) that Lance Wyman created for the Olympic Games.
Merchandise
Bus Shelter
Banners
